Wildwood Forest Studios
  What are the SEO Basics?
How does a web site work?
Buying a Domain Name
Beware Domain Scam !!
How does e-commerce work?
How do I advertise my site?
What are the SEO Basics?
Are there any cyber-laws?
What will the price tag be?
Can I just build my own site?
Can I manage my own site?
How do I set up e-Mail?
How about Real Estate sites?
What if I need help writing?
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HTML versus CSS layouts?
What style should I use?
Optimise your site for searches


Wildwood does not try to trick the search engines, but rather we use techniques in the site design that will help the engines realize that your site has information vital or interesting to the Internet community.

Wildwood uses the latest basic techniques that are available to the design community as a whole.

Below you will find a check-list of these basics. Nothing on the list is a guarded secret. It is all readily available to everyone in such material as Google's Webmaster Guidelines.


when pigs fly"It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle."

When I read the above on the web site of one of my favorite SEO gurus, BruceClay.com, I thought how profoundly that quote sums up my own SEO methodology. We cannot make a poorly designed site "fly" ..... rather we will design the site to be an "eagle" to begin with.

Wildwood does not quote you extra fees for SEO. We believe there is a professional responsibility to build these features into each and every project we do.

If you do not already have a domain name, we might consider finding one with your keyword in it. Using a top-level domain (TLDs) such as .com, .org, and .net tends to rank better.

The site should be rich with high-quality information and relevant content.
The pages must actually include the designated keywords in the text. It is especially good if keywords are within heading tags, bolded, or larger in size. Keywords can be placed in image "alt tags", but only if they really are relevant to the image itself.
Your keywords need to be as high up on the page as possible.
There must be a clear and easy to follow navigation system. If javascript "buttons" are used, then there should be alternate static text links as well, making every page reachable.
There should be a "site map" for visitors as well as a special .xml file for Google bots.
The "title tag" must be written to include keywords.
There should be no broken links. A custom 404 error page is used in place of the default error page, giving viewers as well as the search bot a link (or links) to follow.
Dynamic pages with file extensions other than htm (or html), being difficult for the search bot to follow, are handled with a reference in the site's htaccess file.
Wildwood makes use of the robots.txt file which tells crawlers which directories or pages can or cannot be crawled and preventing the crawling of pages that don't add much value for users coming from search engines.
When there is a legitimate reason to have another domain name pointing to your site, then we use 301 redirects ("RedirectPermanent") in your .htaccess file.
We strongly recommend avoiding the use of pages merely saying coming-soon or under-construction. If such a message is needed, some useful relative content can be used, with the "coming-soon" message added.
As Google places a high importance on other highly rated sites linking to you, we encourage the negotiation of exchanging links with other sites with similar content or subject matter. It is even better if your keyword is in the anchor text in those links from the other sites. Incidentally, links from .edu and .gov sites impress the bots even more as these links are difficult to obtain and almost always reliably content related.
We will add Meta Tags to your site coding. Although we are fairly sure that Google bots do not read these meta tags anymore, other engines still do read and rely on them.
Keep in mind that optimizing for secondary keywords might be of great importance especially if there is a great deal of competition for your main keywords, and could even bring in more "targeted" traffic.
We might also optimize for synonyms of the target keywords. The bots are smart enough to recognize synonyms.
Find ways to optimize for the "long tail". The SEO experts define the long tail as "the hundreds of keywords and key phrases that a site is found for, yet rarely noticed or exploited." Using Wildwood's site as an example of this concept, consider that one would think most visitors have searched for a key phrase such as "web site development". It is interesting to note that much of our traffic comes from people searching for more obscure phrases such as "miva developer" or "content management". I can point to several clients who found me from these search terms, proving that the long tail search terms sell. It is not enough to just list these key phrases in meta tags. Rather there must be substantial relevant content on pages using these phrases.
an unreasonable number of links on a page as it looks suspicious.
frames design.
Flash for the entire site content, doing so may very well result in SEO suicide.
session IDs that prevent the bots from crawling the site.
"cloaking" devises which present different content to search engines than what is displayed to users. Examples are:
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users.
  • Serving different content to search engines than to users.
participation in link schemes designed to increase your site's ranking or PageRank. We avoid links to or from web spammers or "bad neighborhoods" on the web.
computer programs to submit pages. Instead your URL is hand submitted. Even the the use of popular products such as WebPosition Gold™ that send automatic or programmatic queries to determine key word ranking, are now a big NO-NO to Google.
hidden keywords or links by such methods as:
  • Using white text on a white background
  • Including text behind an image
  • Using CSS to hide text
  • Setting the font size to 0
sneaky Javascript redirects.
doorway pages made specifically for search engines.
"keyword stuffing" or the use of pages that are just lists of keywords. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than naturally written text.
multiple pages, subdomains, or domains with substantially duplicate content. Note that Printer-only versions of web pages, although duplicates, are allowed.
affiliate programs with sites that are of no relationship to your site's content or interest to your visitors.
Wildwood cannot and does not "guarantee" high ranking for your site in Google's or any other search results.
  In fact Google warns you that "No one can guarantee a #1 ranking on Google. Beware of SEO's that claim to guarantee rankings, allege a 'special relationship' with Google, or advertise a 'priority submit' to Google."
  That said, Wildwood will build into the design of your site all of the above guidelines that we possibly can. We do not charge extra for this service as we feel that it should be expected of us as professionals.
It might take several days for Google and possibly several weeks for some of the other bots to index your site. If you have a lot of pages, the bot may only index a few at each visit, and get to the rest on later visits.
To determine whether your site is currently included in Google's index, just perform a search for your site's URL. You can also look at your site's statistical analysis report and see the dates and times the bots visited your site. Of course our goal will be to have your site listed high on page one for not just your domain name but also for the key words that visitors who do not know you may type in.

Monitor your site and if it is not ranking well for your designated key words within a couple of months, bring it to our attention as we might want to reconsider our strategy and make edits.

Monitor your site's links to make sure non have suddenly become dead links, or even worse that none of the sites you have linked to have had their domain name bought by a site with a bad reputation. Report any of the above to us right away for an edit.
Add new content to your site frequently. Although Google does highly respect older sites and older domain names, they do want to see fresh and updated content. It is also important to update calendars and published event dates. It does not look good to see that the last "upcoming event" you mentioned happened in 2005. That speaks of a stale site that could possibly be full of other outdated info as well.
As the search engines put into place more and better ways to combat trickery, their rules change. Some of the techniques in the above lists may not have been used on your site if it was built before we were aware of the need for that technique or if the rule has changed since we developed your site. Our clients can request that we review their site and re-optimize or make edits that effect the SEO. Our normal maintenance fees will be charged for this service.
© Wildwood Forest Studios, LLC
Alpharetta, Georgia